As we all know, all dogs are different and vary in their size. Here is a general guideline to measure your dog appropriately for a dog collar.

For a proper fit, it is recommended to measure your dog’s neck with a soft tape measure.

• Take a measurement a few inches down from his head and then add an inch for very small dogs or two inches for medium and large dogs.
• Pull the tape snug but not tight. (If you do not have a tape measure, you can use a piece of string and then measure the string with a rigid ruler.)
• Allow sufficient room to slip two fingers between the collar and the dog’s neck. Or you can measure his neck and add two inches.
• When the collar is on his neck it should allow you to easily slide two fingers under a properly fitting collar and your dog’s neck. If there’s extra room, you need a smaller size. If both fingers don’t fit, the collar is too small.

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A collar shouldn’t be tight around your dog’s neck and therefore it will not be the exact measurement of your dog’s neck. For safety reasons – so it doesn’t snag on something, it shouldn’t be too loose either. A snug fit is what you are aiming for and not a tight one or one that chokes. Always observe your best friend while he or she is on their leash with a collar, so they don’t get caught on a fence or other environmental object that would cause the pet choking.